2024 Soapsmith Partnership.

In March 2024, Hart Shoreditch unveiled a new partnership with Soapsmith, a bath and body care brand renowned for its natural fragrances inspired by East London neighbourhoods. Launching in time for Easter, Soapsmith created a bespoke ‘Brick Lane’ collection of shampoo, conditioner, and body wash exclusively for the hotel. This collaboration celebrated local culture, craftsmanship, and sustainability.

As part of the partnership, Soapsmith’s owner, Samantha Jameson, hosted a series of bath soak workshops at the hotel on March 23rd and April 20th. Participants learned expert techniques and created their own bath soaks with natural oils, taking home a gift box of Soapsmith products.

The collaboration underscored Hart Shoreditch’s commitment to supporting local businesses and sustainability, using 100% recyclable and vegan-friendly products. Additionally, Soapsmith donated 10% of proceeds to various charitable causes, including beauty banks, women’s shelters, and local hospitals. This partnership not only enhanced the guest experience but also fostered a sense of community and empowerment among local business owners.